Unit 32: Assignment One - Task Three 2.0

What is a suite of idents?

A suite of idents usually contains several different idents that have a similar theme that links them together. Having a suite of idents rather than one provides a variety and interest for the audience, the one single theme helps to create/maintain brand identity.
When a television channel designs a new ident they don't just design one, they create a suite.

The BBC Suite

The BBC usually tend to create a suite of idents like from 2002 - 2006 they had a Rhythm and Movement themed idents and from 2006 - 2010 they had a BBC 'Circle' theme. Both ident suites seem to range from 10 seconds of movement to 30 seconds however they enter a 'loop' which can stay looping a whole day if needed, this allows the ident to be able to fit into any channel schedule.

https://www.youtube.com/watch?v=pjhNhEwzKt0

The video above is from the rhythm and movement ident theme, the suite theme is about movement and as you can see all the people in the idents are all moving in different ways. Notice how all idents have a red colour associated with them either through subtle clothing or objects in the background. This allows the audience to link together the channel to the ident easily and simply, it also allows the audience to be reminded to what channel they are watching. This theme seems to be more upbeat and would make the people watching a bit more energetic and active.

https://www.youtube.com/watch?v=md6XXMe9S34

The video above is from the 'circle' suite idents for the BBC, notice how the kites are red to show the colour theme for the BBC one channel and also how they fly in a circle to represent the BBC logo. Some of the suite idents are to be used in particular times of the day and I think the kites ident is to be used at around mid-day as most of the audience would have just come back from work and would want something relaxing and peaceful to relieve their stress at home. Some idents in the suite are to be used during different seasons for example you can sometimes get a suite ident that features snow and santa that should be shown during winter and christmas and not to be shown during summer as you can get people to feel the wrong vibe to the channel and therefore make themselves seem unprofessional.
The circle idents seem more calm and relaxing than the rhythm and movement suite idents, the idents are meant to show how the TV channel is for a calm and relaxing audience and the ident shouldn't be played during a workout channel as they would want to be more upbeat. The circle idents show how the BBC One is now a more calmer channel with gentle programs which would make the people watching a bit more relaxed and maybe want to just stay and watch the channel.

The BBC idents are entertaining in my opinion rather than information led as the idents seem to have more visuals rather than information. The BBC idents seem to have a voice over that can give you information. Some idents can show upcoming programs which will keep you on the channel however the BBC idents seem to not do that.